Every day I hear from fans about how much they dislike CAPTCHA (those squiggly lines at checkout). CAPTCHA is one of the things we do to get as many tickets as possible to fans who want to go to the show versus people whose only intent for purchasing is to resell for an astronomical profit. While the current CAPTCHA solution is effective in helping us identify and slow down BOTS (for more info on what BOTS are and what we do to fight them, check out this blog post) that unfairly cut the line, and swoop up some of the best seats to popular shows, it isn’t a great fan experience.

I could not be more excited to share with you today that we are dramatically improving this for you, on both Ticketmaster.com and our Ticketmaster mobile App for iPhone (and coming soon to the Android App).  For the past year we ...

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