Update (August 26): This article has been updated with the latest information around how to buy VIP Packages on Ticketmaster.
Ever experience deep pangs of jealousy seeing your fellow fans screaming from the front row, showing off limited-edition merch, or even partying it up with the artists themselves? Those lucky few knew about and purchased a VIP package — and next time, that could be you. Many of the world’s biggest superstars — and possibly some of your all-time favorite artists — offer exclusive VIP packages to purchase on Ticketmaster.
These packages guarantee more than just great seats. They may also include special access, including exclusive backstage tours, exclusive viewing areas, special merchandise, early entry, a pre-show party invite or a chance to meet your favorite artist in person. Purchasing a VIP package can lead to some once-in-a-lifetime moments.
Here’s everything you need to know about VIP packages, how to buy one, and why they’re worth the splurge.
VIP Packages: Quick Overview
A VIP Package includes a ticket to the show, and may also include exclusive experiences such as a meet & greet with the artist, access to a VIP lounge, early entry, special merch and more. A VIP Upgrade adds to the experience, but requires a valid show ticket purchased separately.
To purchase a VIP Package, visit your event page and look for the gold star on the seat map or above the list of ticket options. Pickup details for VIP Packages and Upgrades will vary from event to event, but you will typically receive an email with pertinent information as your show gets closer.
As a note, VIP Packages and included experiences will vary from event to event.
What Is a Ticketmaster VIP Package?
Buying tickets to a show can be exciting enough. Purchase a VIP package* offered by your favorite artist, and you guarantee it’ll be an unforgettable night. Every package is different, and each artist will create their own unique experience. A VIP package will always come with a ticket to the show, including either a general admission ticket or premium reserved seat, and may include one or some of the following:
- Meet and greet with the artist
- A photo with the artist
- Exclusive access to a private pre-show soundcheck
- Exclusive access to a backstage tour
- Opportunity to shop for artist merch before doors open to the general public
- A private performance or Q&A session with the artist
- Invitation to a pre- or post-show party
- Limited-edition and/or autographed merch
- Official VIP laminated pass
- On-site VIP concierge team
- Free food and drinks
- Dedicated VIP entrance and check-in
*Note that everyone in your party needs an individual VIP Package to attend any meet and greet or receive special access.
Before purchasing, you’ll find a complete list of everything your VIP status will get you. To purchase a VIP Package, visit your event page and look for the gold star on the seat map or above the list of ticket options.
What Is a VIP Upgrade?
You buy your ticket to that much-anticipated show. Then decide you want to treat yourself and make it a night to remember. While every VIP Upgrade is different, upgrades give you the chance to add on exclusive experiences even after you’ve purchased your ticket, no matter where your seat is located. A VIP Upgrade is different from a VIP Package in that it does not include a ticket — you must have purchased your ticket separately before adding on a VIP Upgrade.
How Do I Buy a VIP Package or Upgrade?
To find out if your favorite artist has a VIP package available for an upcoming show, search for an event on Ticketmaster and browse the seat map for tickets. VIP packages will be highlighted on the seat map with a gold star. You can also check the ticket list to the right-hand side on desktop, or at the bottom on mobile. VIP packages will always be at the top and highlighted with a gold star.
Click on the package link to get full details of the VIP Package. Sometimes multiple packages will be available, so be sure to read through each option. Once you’ve decided on your package, click “Next” to complete your order.
Tip: Check our dedicated VIP guide regularly to stay updated on which artists are offering packages!
To find out if your favorite artist has a VIP Upgrade available in your area, visit their artist page and look for an “i” symbol next to an individual event. Click on the “i,” and any available upgrades will show in the “Add-Ons” section.
You might also have the option to add an upgrade after purchasing tickets. Head to your Ticketmaster “My Account” page, and any applicable upgrades for purchase will appear at the bottom of the page.
VIP Packages vs. VIP Upgrades: Comparing Options
| Possible Benefits | Includes Ticket? | How To Buy | Transferable? | |
|---|---|---|---|---|
| VIP Package | • Meet and greet with the artist • Soundcheck access • Designated check-in and on-site VIP event staff • Special access to a VIP Lounge • Early entry • Exclusive merchandise | Yes | VIP packages are marked with a gold star on the seat map and ticket list. Filter by VIP Packages to view and select a package. | No |
| VIP Upgrade | • Meet and greet with the artist • Soundcheck access • Designated check-in and on-site VIP event staff • Exclusive merchandise shopping | No | On the artist page, navigate to your event and select the "i" to check for upgrades. If you have a ticket already, sign in to My Account to see available Add-Ons, or add a VIP upgrade before checkout. | No |
Can I Transfer VIP Tickets or Benefits?
All VIP packages are non-transferable, so be aware if you are planning to purchase a gift or otherwise buy VIP for someone else — the individual will need to purchase the VIP package or upgrade themselves.
Can I Resell a VIP Package?
No, VIP packages can not be transferred or resold.
How Do I Pick Up VIP Tickets and Merchandise?
On event day, you’ll typically need to provide some form of personal information when picking up your VIP package at the show (be sure to carry photo ID). Arrival times and other retrieval details for VIP packages can vary by event, so be sure to look out for specific instructions around your show.
In some rare cases, merchandise included with your VIP Package may be mailed to you after the tour has concluded. Depending on the tour, you may receive your merch one week after your show, or up to 60 days after the tour concludes.
Frequently Asked Questions
When do VIP packages go on sale?
VIP packages usually become available for everyone during the first presale (note that some artists may require a password to access the presale).
Missed the general sale? Don’t worry! Limited VIP packages are often available after the general sale.
What is the difference between VIP Packages and VIP Upgrades?
Upgrades are VIP packages that don’t include a ticket. They can be purchased during checkout or after you’ve bought tickets by visiting your Ticketmaster “My Account” page. Please keep in mind that upgrade elements differ from artist to artist, and not all performers will offer VIP Upgrades.
Why Go VIP?
Going VIP is like nothing you’ll ever experience. The artists themselves often have the final say in what they want to provide for their fans, and want to ensure you have a once-in-a-lifetime experience. Be sure to look over every detail of what each package provides before your purchase. Depending on the artist, tour and venue, some packages are limited to a very special few fans.
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