How VIP Packages and Upgrades Work

Ever experience deep pangs of jealousy seeing your fellow fans screaming from the front row, donning limited-edition merch, or even partying it up with the artists themselves? Those lucky few are most likely VIPs — but we’ve got good news, you can be one too! Many of the world’s biggest superstars — and possibly some of your all-time favorite artists — offer exclusive VIP packages to purchase right here on Ticketmaster. 

These packages guarantee more than just great seats. They may also include exclusive backstage access, special souvenirs, a pre-show party invite or a chance to meet your favorite artist in the flesh. Purchasing a VIP package can lead to some once-in-a-lifetime moments. 

Here’s everything you need to know about VIP packages, how to buy one, and why they’re worth the splurge.

What’s a VIP Package?

Buying tickets to a show can be exciting enough. Purchase a VIP package*, and you guarantee it’ll be an unforgettable night. Every package is different, and each artist will offer their own unique experience. A VIP package will always include reserved or general admission tickets to the event, and may include one or some of the following:

  • Meet and greet with the artist
  • A photo with the artist
  • Exclusive access to a private pre-show soundcheck
  • Exclusive access to a backstage tour
  • Opportunity to shop for artist merch before doors open to the general public
  • A private performance or Q&A session with the artist
  • Invitation to a pre- or post-show party
  • Limited-edition and/or autographed merch
  • Official VIP laminated pass
  • On-site VIP concierge team
  • Free food and drinks
  • Dedicated VIP entrance and check-in

*Note that everyone in your party needs an individual VIP Package to attend any meet and greet or receive special access.

Before purchasing, you’ll find a complete list of everything your VIP status will get you.

How Do I Purchase a VIP Package?

To find out if your favorite artist has a VIP package available for an upcoming show, search for an event on Ticketmaster and browse the seat map for tickets. VIP packages will be highlighted on the seat map with a gold star. You can also check the ticket list to the right-hand side on desktop, or at the bottom on mobile. VIP packages will always be at the top and highlighted with a gold star.

Click on the package link to get full details of the VIP Package. Sometimes multiple packages will be available, so be sure to read through each option. Once you’ve decided on your package, click “Next” to complete your order.

What’s a VIP Upgrade?

You buy your ticket to that much-anticipated show. Then decide you want to treat yourself and make it a night to remember. A VIP Upgrade is the answer. Select artists offer VIP Upgrades that you can buy after your initial event ticket purchase. Every VIP Upgrade is different, but, just remember, your ticket is purchased separately. 

How do I purchase a VIP Upgrade?

To find out if your favorite artist has a VIP Upgrade available in your area, visit their artist page and look for an “i” symbol next to an individual event. Click on the “i,” and any available upgrades will show in the “Add-Ons” section.

You might also have the option to add an upgrade after purchasing tickets. Head to your Ticketmaster “My Account” page, and any applicable upgrades for purchase will appear at the bottom of the page.

What is the difference between VIP Packages and VIP Upgrades?

Upgrades are VIP packages that don’t include a ticket. They can be purchased during checkout or after the initial ticket purchase by visiting your Ticketmaster “My Account” page. Please keep in mind that upgrade elements differ from artist to artist, and not all performers will offer VIP Upgrades.

Can I resell VIP Ticketmaster packages or upgrades?

All VIP packages are non-refundable. All sales are final.

Can I transfer VIP Ticketmaster packages or upgrades?

All VIP packages are non-transferable, so be aware if you are planning to purchase a gift or otherwise buy VIP for someone else — the individual will need to purchase the VIP package or upgrade themselves.

Why Go VIP?

Going VIP is like nothing you’ll ever experience. The artists themselves often have the final say in what they want to provide for their VIP fans. Be sure to look over every detail of what each package provides before your purchase. Depending on the artist, tour and venue, some packages are limited to a very special few fans.

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