At Ticketmaster, we use food, fun and service to strengthen the ties between us. We do regular team service work in our local communities, we financially support a host of wonderful organizations around the globe that help others, and we use our connections with fans to raise awareness for causes we believe in. But we’ve never done this: for the first time in more than 35 years, we are changing the color of our tickets! We are making all Ticketmaster tickets pink to raise awareness for National Breast Cancer Awareness Month. In addition to raising awareness with millions of pink tickets, we’ll also be supporting the American Cancer Society by donating a portion of the proceeds from all NFL tickets sold on Ticketmaster.com and the NFL Ticket Exchange during the month of October. The proceeds will help fund cancer research and treatment programs across the country by the American Cancer Society. Breast cancer affects so many families and we are proud to be a part of this important initiative and look forward to getting fans of live entertainment involved in our efforts.
We will also be raising funds through an auction of official pink NFL merchandise signed by Hall of Fame Quarterback Troy Aikman, who is the spokesperson for the NFL Ticket Exchange powered by Ticketmaster. Additional autographed and commemorative NFL merchandise will be auctioned on the NFL’s Auction Network site, benefiting the NFL’s “A Crucial Catch” program which focuses on early cancer screening and detection.