These two truths we hold self-evident: 1) too many fans miss shows/games/events because they didn’t know about them in advance and, 2) passionate, trend-setting fans make the best marketers. So as of this week we’ve taken a significant step forward in empowering fans to help solve the live event industry’s awareness challenges. We’ve begun the rollout of some great new functionality on Ticketmaster.com and Livenation.com that fundamentally changes the way people share information about the live events they love with their friends.
Our new functionality is live on many of our artist pages, venue pages, event pages, and the confirmation page after you’ve completed a purchase. The concept is simple: instead of letting your friends know you’ve purchased tickets by calling or emailing them, start sharing simply by clicking the ‘Attending’ button right after you’ve purchased. If someone else purchased tickets for you, go to the show’s page on our ...
Archive for 2010
We’re grateful for the shout out (and the pizzas) from one of the greatest entertainers alive. We’re incredibly proud to have been able to deliver for our client, Garth, and the great cause he’s supporting. For all those going, make sure to review the shows at Ticketmaster.com!
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We want to hear from you and so do other fans! Since we launched fan reviews on Ticketmaster.com in July 2009, armies of enthusiastic fans of all kinds of events have been busy writing, rating, and reading. As of this post, we’ve counted more than 1 million reviews in the US and Canada for 4,500 artists, teams, and shows!
How did we surpass 1 million? Every day we email thousands of post-event review invitations to ticket buyers. In return, we’ve received an amazing response from fans eager to report on their live show experiences for fellow fans.
As we work to develop what’s next in social commerce and community building for our site, we’re thrilled that reviews are becoming a useful decision tool for fans, with go-to content that captures the unequaled experience of a live show or game. One of our favorite examples is a Disney On Ice recap ...
Here’s some preliminary fan data to share on the refund policy we’ve launched for some events on Ticketmaster.com (check it out here). ]None of this data is meant to be a predictor of future behavior, but it looks like the message is pretty clear – fans like it and it makes them more comfortable buying tickets. We continue to monitor the policy to ensure it isn’t exploited to the detriment of fans. Thanks for the ongoing feedback:
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Today we’re excited to announce three important changes to the way we interact with you.
How We Present Pricing and Fees
We get it – you don’t like service fees. You don’t like them mostly because you don’t understand what the heck they are for. We’ll try to do a better job in this space over the coming months of helping you understand our business, and how our fees compare to others in the industry (both in ticketing and ecommerce in general). But the reality of the live entertainment business is that service fees have become an extension of the ticket price. Most of the parties in the live event value chain participate in these service fees either directly or indirectly – promoters, venues, teams, artists, and yes, ticketing companies – and service fee rebates are our largest annual expense at Ticketmaster.
All of the research we’ve done, and ...